Veterans who want to spare their family from the cost of their final expenses will often get a permanent whole life insurance plan for one of three reasons:

1. They never got a plan to protect their family when they were younger and it was more affordable or thought the Veterans Administration was going to pay for their funeral.

2. They have a plan but they aren’t sure if they’re overpaying on it so they want to compare options.

3. They want more insurance coverage whether it’s for their (grand)children, church, or favorite charity.

This presents a huge opportunity for an insurance agent to help them compare Final Expense burial insurance plans and select one that best meets their budget. In order to seize that opportunity, agents need a way to consistently get in front of these Veterans – which requires a reliable lead source.